The brand – Brekr
‘Brekken’ means having outrageous fun in the dialect of the Achterhoek. A ‘Brekr’ celebrates life, doesn’t take it too seriously, is unpretentious and often has a love for motorised vehicles whether they have 2,4 or 6 wheels.
Two electricity bolts form the tenacious head of a bull; a simple image which captures the power of electricity, the birth place of Brekr and the potency of the brand. The colour green has been derived from the flag of the Achterhoek and stands for the ‘green-ride’ Brekr delivers.
A solid font with a futuristic touch embracing progress and the future.